Marketing 

How to measure social media ROI?

Social media is no longer a fad. Every businesses and individuals know it for a fact. While most of them are comfortable to spend some time on Facebook and Twitter, when it comes to measuring the return on investment, most of the businesses feel unsure. Probably, the reason is, there are too many questions and metrics involved. Yes, questions and metrics, they are the main factors to gauge SMM RoI. And once you are sure of them, evaluating social media RoI would be easy. Let’s start with the questions. These…

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Marketing 

How to turn influencers into your brand advocates Social media for businesses

This is nothing new to you if you are already a part of digital marketing or a business owner. We often use social networks to promote our businesses, but ignore the fact that a major part of success in any online venture depends on how well you connect with the industry thought leaders. By saying this, we mean social media influencers in your niche. Unfortunately, we often go wrong while approaching a thought leader. Social media is a no-push-selling zone, where subtlety is the key. And always remember the old…

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