Category: Marketing

Ads In this era of social media advertising, every marketer would agree that Facebook advertisement is the most powerful tool to reach any goal on the platform. The success ratio may differ, but every page manager uses the FB ad feature to send their message across. If you are a Facebook advertiser, you are already aware of the Basic Ad Manager. However, there is another ad editing tool on Facebook, popularly known as Power Editor. It’s a more advanced editor that allows you to create, administer and handle a number…

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Is social media marketing tough? No. But choosing the right social networks is definitely hard-hitting. And it gets all the more difficult because most of the brands do not have any goal in mind and a strategy to achieve it. It is easy for everyone to jump into the social media wagon, since it is free and everybody is doing it. But most of them are not aware of the specific social networking sites that would work best for them. Moreover, every social network serves a different purpose and has…

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Marketing with Analytics Social media is not just a marketing tool, it’s a science! Social media marketing is beyond just posting, sharing or promoting. If half the job is about sharing and networking, half of it depends on how you measure its performance and draw insights from them. There are a lot of numbers, data and statistics involved in the process. If you ignore it, you will never ever be able to improve your social media marketing. Here are 6 basic social media analytics that you must include in your…

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Social media is no longer a fad. Every businesses and individuals know it for a fact. While most of them are comfortable to spend some time on Facebook and Twitter, when it comes to measuring the return on investment, most of the businesses feel unsure. Probably, the reason is, there are too many questions and metrics involved. Yes, questions and metrics, they are the main factors to gauge SMM RoI. And once you are sure of them, evaluating social media RoI would be easy. Let’s start with the questions. These…

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This is nothing new to you if you are already a part of digital marketing or a business owner. We often use social networks to promote our businesses, but ignore the fact that a major part of success in any online venture depends on how well you connect with the industry thought leaders. By saying this, we mean social media influencers in your niche. Unfortunately, we often go wrong while approaching a thought leader. Social media is a no-push-selling zone, where subtlety is the key. And always remember the old…

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